Starter Influencer Movement Program.
The Objective:
To broaden the appeal of its luxury watches to exclusive high end consumer markets and stamp its brand as the luxe lifestyle watch of choice for today’s most iconic tastemakers.
The Strategy:
To achieve Zenith’s objective to appeal to an ultra exclusive set of high net worth buyer, we utilized our special relationship with the leading 5 star hotel resort chain in the world Aman Resorts to provide an ultra luxurious setting to display as the brand’s native environment and then engaged arguably today’s top Victoria Secret Angel Sara Sampaio to produce a sweeping series of endorsement photos and video posts on location stamping Zenith as her luxury watch brand of choice.
The Results:
We immediately achieved Zenith’s double objective of capturing the highest stratum of luxury good buyer and stamping their brand as the iconic luxury watch brand of choice, and even surpassed their exposure expectations by engaging over 4 million new potential customers and generating millions of unique impressions on the watches displayed within just weeks of the campaign.
